Calculate required selling price
Combine your direct unit cost with any extra per-sale cost, then set the target gross margin you need. The calculator tells you what the price floor should be.
Three common price-floor scenarios.
Calculator
Selling Price Calculator
Calculate the selling price required to hit a target margin. This is useful when you know the economics you need and want to work backwards to the price floor.
Formula
How to calculate required selling price
Selling price = Cost base / (1 - Target margin)
If the combined cost base is $50 and you want a 35% gross margin, divide $50 by 0.65. That gives a required selling price of about $76.92.
Where it helps
- Setting price floors before publishing catalogs or quotes.
- Checking whether extra fees or shipping pressure your pricing too far.
- Working backwards from a target margin instead of guessing markup.
Useful next step
Once you have the required price, use discount, profit, or break-even to see how resilient that price is once real-world promotions and volume targets show up.